Who is Dr. Alex George, the new Youth Mental Health Ambassador?

Earlier this week, the Prime Minister announced the appointment of Dr. Alex George as the Youth Mental Health Ambassador, coinciding with this year’s Children’s Mental Health week.

The prolific A&E doctor, born in Carmarthen, works at the University Hospital Lewisham in South-East London. He rose to fame in 2018 after appearing on ‘Love Island UK’ on ITV, and left the villa in 5th place.

His other prominent TV appearances include being appointed Good Morning Britain’s TV doctor in 2018, and taking part in the 2019 series of Celebrity MasterChef.

Throughout the COVID-19 pandemic, Dr. Alex has been working on the frontline in the hospital, while dealing with the loss of his 19-year-old brother Llŷr to suicide last July. The heart-breaking news was disclosed on his Instagram page, with an emotional message stating how he had lost his little brother to mental health and how Llŷr was supposed to be starting medical school.

Since then, Dr. Alex has played a prominent role in campaigning and raising awareness for children’s mental health, drawing on his personal and clinical experience. His devotion and passion to improve support for young people affected by mental illness will enable him to fulfil this new role effectively, and hopefully create more awareness to destigmatise mental health.

In a statement by Dr. Alex, he said:

“The last year has been unimaginably difficult for all of us, but particularly for young people who have sacrificed so much.

I am honoured to be appointed for this role where I’ll be working closely with government to make mental health an absolute priority and hope to have a positive impact on the lives of young people and their education for good.

Right now young people need a voice in government, and I hope that through this role I can advocate for meaningful change in this area.”

His role within the Department of Education is starting immediately, and runs alongside other government support including the Wellbeing for Education project and the introduction of 180 Mental Health Support Teams.

Mental Health Director for NHS England, Claire Murdoch, has stated:

“It has been a tough year, but the NHS is here for children’s mental health, and with the help of Dr Alex and our partners in health, education and charities, we will keep working hard to make sure every child in this country get the mental health support that they deserve”.


You can find more information about NHS mental health charities available for support here:


Contact information for the Samaritan’s: